Blue package with an illustration of a stomach and the text "Viaje al centro del estómago" and the Alka-Seltzer logo in the bottom right corner.

Premise:

Alka Seltzer relieves stomach discomfort in less than two minutes.

A blue box with circuitry design and the text "Viaje al centro del estómago" and the Alka-Seltzer logo at the bottom right corner.
Blue book cover with a stylized stomach illustration and the Spanish title 'Viaje al centro del estómago,' with the Alka-Seltzer logo at the bottom right.

Concept:

An analogy was made between the properties of Alka Seltzer and three classic books by Jules Verne to communicate the benefits of aspirin.

Two muscular women in black sports bras and shorts, holding dumbbells, standing back-to-back in a dark gym setting with the text 'A TU LADO EN CADA ENTRENAMIENTO' and 'KORE Guided Training' overlaid in yellow and white.

Premise:

A gym that promotes personalized trainer services at no additional cost.

Two shirtless men in workout gear crouching with ropes in a gym, with bold yellow and white Spanish text that reads "A TU LADO EN CADA ENTRENAMIENTO" and a small yellow "KORE Guided Training" logo.
Two shirtless men with towels around their necks, standing side by side against a black background. The man on the left has a yellow towel and a yellow stripe across his face. The man on the right has a gray towel. Text in Spanish says 'A TU LADO EN CADA ENTRENAMIENTO' and the word 'KORE' in yellow at bottom right.

Concept:

Using the mirror as a metaphor to represent that you’re never alone when training.

A stylized map showing the flow of container shipments from New York to Panama, representing the logistics network of FCI Logistics.

Premise:

Promote the consolidated services of FCI Logistics.

Image of the Eiffel Tower constructed from wooden blocks on a green base, with the text 'Tu carga desde cualquier parte del mundo' and the logo 'FCI LOGISTICS' at the bottom right corner.
Graphic depicting a container ship made up of red and gray containers with the text "Tu carga desde cualquier parte del mundo" and "Consolidados Europa - Panamá" and the logo for FCL Logistics.

Concept:

An analogy was made between the properties of Alka Seltzer and three classic books by Jules Verne to communicate the benefits of aspirin.

Black and white image of a firefighter in uniform and helmet, holding a walkie-talkie, with a fire truck in the background. Spanish text overlay states: 'Después de 10 horas apagando un incendio forestal. Un café para grandes responsables.' Logo of 'Death Wish Coffee Co.' with a skull and crossbones.

Premise:

Highlight that the brand represents the strongest coffee on the market.

Black and white photo of an airplane cockpit at night, showing pilots and a view of a cityscape with lights. Overlaid text in Spanish reads, 'Arrivando a L.A. Desde Dubai Sin Escalas,' and a logo for 'Death Wish Coffee Co.' with a skull and crossbones.
Black and white photo of a team of surgeons in the operating room performing open-heart surgery. Text overlay states 'Open-heart surgery 6 hours later' and includes a logo in the bottom right corner that reads 'Death Wish Coffee' with a skull and crossbones.

Concept:

Several professions were highlighted, emphasizing those that involve sacrifice, long hours, and the responsibility of others' lives. Professions where being prepared, focused, and energized is crucial for effective performance. In this context, it is shown that Death Wish Coffee is the support tool they use to stay awake and concentrated.

Two cartoon otters sitting in holes, exchanging a gift box with a heart above them, representing giving with love. The text reads 'Give with love', 'Miami-PTY only for $3.00/lb.', and the FCI Box logo is in the bottom right corner.

Premise:

Promoting the POBOX Miami - Panama service for Valentine's Day.

Illustration of two pandas exchanging a gift box with a FCI Box logo, with red hearts above them, promoting giving with love for Miami-PTY at $3.00 per pound.
Two cartoon elephants exchanging a box with hearts above them, with the text "Give with love" and information about a charity donation for $3.00 per pound by Miami-PTY, and the FCI Box logo at the bottom right.

Concept:

The illustrative visual representation shows the interaction between animals of the same species, where one gives a gift to their beloved. This gift was purchased online and received using the FCI Box service.

A cartoon boy with red hair and blue pants is looking at himself in a mirror, noticing a blemish on his cheek. The illustration suggests removing spots and perceptions with a red marker shown at the bottom right, with the caption in Spanish, 'Quita las manchas y otras percepciones.'